Fiscal Therapy
Leaders in accounting share their secrets to success.
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Fiscal Therapy
Interview with Richard Miller: Building a Competition-Crushing Brand
In this episode, host Jody Sitters interviews Richard Miller, Brand Director and tech startup founder.
They discuss the difference between brand and branding, emphasising that brand is what people say about you when you're not in the room, while branding is how you represent yourself to the world.
Miller shares his philosophy that being different is better than being better, as it eliminates competition and allows businesses to stand out.
He advises businesses to find their unique selling proposition and live their genuine mission and vision to create a competition-crushing brand.
Find Richard at www.crispand.co or via LinkedIn.
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